Services Provided
- Design
- Development
- Ongoing Support
- Visual Identity
Built With
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Figma
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WordPress
Gravity Wiz is known for its extensive collection of Gravity Forms add-ons. They recognized the need for a website overhaul after nearly a decade from their previous redesign.
Their digital presence no longer reflected the quality and innovation of their products, and their growth was hindered by an outdated design and a cumbersome CMS. Fixel was brought on board to spearhead a transformation that would reinvigorate the Gravity Wiz brand and online experience.
Key Objectives
This Gravity Wiz team came to us at a crucial time in their brand evolution. This was a comprehensive project and included a refined visual identity, a fresh new site design, and a complete backend rebuild. Our key goals were:
- Establishing a refreshed, modern, and clear visual identity that stayed true to their brand vibe and values.
- Designing a new site with a compelling design and thoughtful UX.
- Developing a lean, high-performance website that can support their business goals.
- Leveraging the power of the WordPress Block Editor to streamline site management.
Fixel delivered a comprehensive solution encompassing design, development, branding, and ongoing support. With our WordPress expertise, we developed a custom site that allowed the Gravity Wiz team to manage content efficiently.
Our design efforts focused on refining their brand image, creating a new logo, and developing unique icons for each Gravity Form add-on, reinforcing the brand’s identity and ensuring consistency across all platforms.
We needed a fresh look for our brand/website badly but when you’ve been rocking the same look for a decade, change can be hard. Fixel got me through the emotional turbulence so deftly, I didn’t even feel the band aid come off. It helped that the new design was absolutely magical.
The Result
The project culminated in a visually stunning, highly functional website that significantly improved the user experience and aligned with Gravity Wiz’s innovative products. The new digital foundation enables scalable growth, simplifies content updates, and solidifies Gravity Wiz’s market position.
Beyond the initial launch, our partnership with Gravity Wiz has continued with brand design support as their business scales.
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