Services Provided
- Design
- Development
- Ongoing Support
- Visual Identity
Built With
-
Figma
-
Laravel
-
Statamic
When Pomerium secured Series A funding, they knew their digital presence needed to reflect their growth ambitions. Fixel stepped in to design and build a website that not only matched their elevated brand identity but also offered the speed, security, and flexibility required to support their next stage of growth.
Strategy
& Approach
Fixel collaborated closely with the Pomerium team to build a future-ready website powered by Statamic. This overhaul included strategically reorganizing their sitemap, wireframing each page for optimal user experience, and fine-tuning user journeys to enhance conversions. We integrated HubSpot, which allowed Pomerium to leverage marketing automation tools that facilitate content distribution, lead generation, and position them as thought leaders in their industry.
Logo Development
Fixel worked with Pomerium to refine their logo and elevate it to match their new brand direction. The updated logo includes a refined icon design paired with a custom logotype. Our design process involved close collaboration, ensuring the final mark was both distinct and instantly recognizable, reflecting the company’s forward-thinking approach and commitment to security.
Visual Identity Design
Beyond the logo, we helped Pomerium build a cohesive visual identity that resonates with their target audience. This involved creating a robust brand guide that detailed the updated color palette, typography, and design elements.
Motion Design
We developed a series of illustrations that clearly communicate the benefits and functionality of Pomerium’s platform. These visuals help break down complex concepts into digestible, engaging content that resonates with their audience. Additionally, we integrated motion design elements to bring the illustrations to life, enhancing user engagement and guiding visitors through key sections of the site.
Site Design
We leveraged our extensive experience in B2B web strategy to guide the design process with strategies specifically crafted for technology companies looking to strengthen their web presence. Our approach involves balancing technical depth with an intuitive user experience. We focused on clear content hierarchies, concise messaging, and streamlined navigation to help guide potential customers seamlessly from awareness to conversion.
Revamping our site felt daunting—especially with the challenge of simplifying complex concepts. Fixel came to the table with creative and strategic solutions and guided us through the redesign. The new site is a significant level-up—intuitive, easy to manage, and empowering our marketing team to drive results that directly support our business goals. It’s been a game-changer for us!
The Result
The site’s streamlined design and improved content management system have empowered Pomerium’s team to easily update content and efficiently execute marketing campaigns. The refined user experience has also led to improved engagement and positioned Pomerium as an industry leader ready for its next growth phase.
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