Services Provided
- Development
- Technical Strategy
Built With
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Tailwind
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WordPress
MiniCircle needed more than just a website refresh—they needed a flexible, scalable CMS that could keep pace with rapid growth in the gene therapy space and support expanding product offerings. With an entirely new brand design ready to launch, they needed a strategic development partner who could bring that vision to life with a high-quality, performant, and optimized WordPress experience.
The Challenge
We worked in close collaboration with Herman Scheer, who led design on this project, to deliver a site that positions MiniCircle at the forefront of gene therapy innovation.
Fixel focused on strategic WordPress development and technical architecture, building a custom CMS that could showcase MiniCircle’s cutting-edge work while giving their team full control to manage and scale content as they grow.
We built a custom block-based WordPress theme with motion design, video, and subtle interactions throughout—creating a premium brand experience that matches MiniCircle’s position as a gene therapy leader.
Behind the scenes, we developed custom post types for streamlined content management across their site, integrated Salesforce for lead automation and tracking, and architected the CMS for long-term flexibility. The result is a site that performs technically while feeling elevated and engaging.
The Result
MiniCircle launched with a site that reflects their innovation in gene therapy. Since launch, they’ve seen a significant increase in leads and gained visibility. The site continues to scale with their growth, and we’ve remained their development partner for ongoing updates and enhancements.
Contact Us
Let’s build
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