Services Provided
Built With
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Figma
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Laravel
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Statamic
After closing their Series A funding round, Pomerium needed a digital presence that matched their enterprise ambitions. Fixel designed and built a high-performance website that positions them as a leader in zero-trust security while serving both technical evaluators and business decision-makers.
The Challenge
Pomerium’s original website didn’t reflect their growth trajectory or competitive position in the zero-trust security market. They needed a redesign that could accomplish three critical goals:
- Establish enterprise credibility with Fortune 500 security teams
- Serve both technical evaluators and C-level decision-makers
- Support rapid content updates as their product evolved
The site needed to explain complex security concepts without overwhelming prospects, demonstrate technical depth without alienating business buyers, and integrate with their marketing automation stack to support lead generation.
Our Strategy & Approach
A Strategic Approach for Cybersecurity Growth
We partnered with Pomerium to build a future-ready website on Statamic CMS – selected for its flexibility, security, and performance. Our process focused on three key areas:
Information Architecture for Dual Audiences
We restructured their entire sitemap to serve two distinct user journeys. Security engineers and developers get direct access to technical documentation, API references, and implementation guides. CTOs and security leaders see business value, compliance benefits, and enterprise case studies. Each audience gets relevant content without forcing them through irrelevant sections.
Conversion-Focused UX Design
Every page guides visitors toward meaningful next steps. We wireframed user flows that move technical evaluators from concept to implementation while helping business decision-makers understand ROI and compliance benefits. Clear calls-to-action, strategic content placement, and simplified navigation reduce friction in the evaluation process.
Marketing Automation Integration
HubSpot integration enables sophisticated lead nurturing and content distribution. Pomerium’s marketing team can now segment audiences, track engagement across the buyer journey, and deliver personalized content based on role and interest. This positions them as thought leaders while capturing qualified leads.
Logo Development
Logo Refinement for Enterprise Security
We evolved Pomerium’s logo to reflect their enterprise positioning in the zero-trust security market. The refined mark combines a custom icon with a distinctive logotype – both designed for versatility across digital and print applications.
The updated logo maintains brand recognition while elevating their visual presence. It works at small scales in security dashboards and command-line interfaces, while commanding attention in pitch decks and conference materials. The design process involved close collaboration to ensure the final mark communicates both technical sophistication and approachability.
Visual Identity
We developed a comprehensive visual identity that differentiates Pomerium in the crowded security software market. The system includes a refined color palette, typography selections, and design elements that work across all touchpoints – from documentation to sales materials.
The visual system balances enterprise credibility with modern energy. Deep purples establish authority and trust, while the vibrant yellow-green accent adds dynamism without sacrificing professionalism. This combination helps Pomerium stand out in a market dominated by conventional blue-and-gray security brands.
Motion Design & Interactive Elements
We created a library of custom illustrations and animations that explain zero-trust architecture, identity-aware access, and policy enforcement – complex security concepts that can overwhelm buyers. These visual elements break down technical functionality into digestible, engaging content.
Motion design brings these illustrations to life throughout the user experience. Subtle animations guide attention, reinforce key concepts, and make the site feel responsive and modern. These elements enhance engagement while maintaining fast load times and strong performance scores.
Site Design
Design Solution for Technical Buyers
Pomerium needed a visual identity that could compete in the crowded zero-trust security market. We developed a design system that balances enterprise credibility with modern approachability – moving beyond generic security aesthetics to create something distinctive. The visual language uses purposeful motion, considered typography, and a refined color palette that feels both technical and human.
The site architecture tells two parallel stories for two different audiences. Technical evaluators get clear pathways to documentation and implementation details. Business decision-makers see use cases and ROI. Rather than forcing these audiences through the same journey, we created distinct entry points that serve each group’s specific needs.
Revamping our site felt daunting—especially with the challenge of simplifying complex concepts. Fixel came to the table with creative and strategic solutions and guided us through the redesign. The new site is a significant level-up—intuitive, easy to manage, and empowering our marketing team to drive results that directly support our business goals. It’s been a game-changer for us!
The Result
The site’s streamlined design and improved content management system have empowered Pomerium’s team to easily update content and efficiently execute marketing campaigns. The refined user experience has also led to improved engagement and positioned Pomerium as an industry leader ready for its next growth phase.
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